Exactly what is an Agile approach?

And why is it so important in today's fast-moving product development environment?

Agile software development focuses on the delivery of working, valuable software in an incremental and iterative fashion. One of its many strengths is the inclusion of tight feature-driven feedback loops, combined with daily client collaboration.

At Bright Interactive we use a proven and effective Agile development approach called Scrum. With Scrum and solid engineering practices such as XP, we can deliver software projects which focus on relevant features and are adaptable to a changing plan.

And because of Scrum's incremental and iterative approach, we can avoid the pitfalls suffered by projects using a fixed-price Waterfall method of delivery.

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